Our mission is to help you uncover and enjoy the very best of London, without breaking the bank.

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We create sweet spots where none previously existed, arranging experiences that deliver both extreme quality and value. We bring you the best of London – with added extras – at insider prices.

To access all of your member benefits, you require only the following:

1) Your Email Address & Password to log in to The Nudge. These allow you, from this point onwards, to unlock any and all instructions required to enjoy the unique Nudge Member Experiences that we’ll be arranging for you each week.

2) A willingness to open and peruse our THURSDAY insider emails. These contain information on brand new member experiences – if you don’t read this, you may miss out on the best stuff.

3) Your metal membership card. As every card begins its life in a Northern Brazilian mine before being melted in the volcanic magma of Mount Fuji and then hand-sculpted into in its current form by a direct descendant of legendary Japanese swordsmith Goro Nyudo Masamune, we produce new cards but once per month.